Music and its video are two vital parts of a any song. Artists all over the world are now changing their ways and are concentrating more on the video parts of their music, because both the vocals and the visual representation is necessary to leave a permanent mark on the mind if the viewer. Video is also an effective method of marketing your music easily.
Making a good video is also beneficial for the artist as well, because it helps him make a space for himself in the brains of his fans. Video helps him build a specific perception of himself among his fans. Low budget shouldn’t be an issue in making music videos, you just have to have the right idea, and hot the market with unique style to make a space for yourself. Here are some of the best tips for you if you’re also looking a launch and market your music video.
Make an Excellent First Impression
You’ll need to go all in to make your first impression look and feel great to the masses. You first impression in the market lives with you until the end of your career, so, make a good plan before starting the shooting. Plan every individual shot and how you’ll shoot it, what would be the lighting setup etc.
Your first milestone is making an effective plan, and by making a solid plan, you’ve already cleared the first hurdle. Plans are not only about what you expect, but they’re also about accepting the unexpected, and integrating it with rest of your project to make a seamless video.
Use All Possible Means
Many unpopular artists and YouTubers are failing just because they upload a poorly edited video on YouTube, don’t link it with any other traffic source, and wait for a miracle to happen.
A well planned marketing strategy also includes making blogs and building presence on other social media platforms, and linking all the content to merge the traffic. Only then you can get a huge amount of traffic on your YouTube channel, or other platforms where your music is listed for sale. So, use your online presence to its full potential and reap the benefits of social media. Other than social media, you can spend some extra bucks and get your music to local TV channels or even the national TV to capture more eyeballs. This will give you a large exposure, and you’ll have more chances of becoming the center of attraction in your genre.
Stand Out in The Crowd
Another important factor that leads an artist to fame and success it his unique content, and crazy ideas that no one else has ever tried before. Making good compelling videos, and merging them with a unique music it the key to an artist’s success.
No matter how much you spend on digital marketing, special effects, mixing and editing, no one would binge watch your music videos unless you make attractive content.
Since every song writer and singer strives to make his songs catchy and memorable for his fans, he always tries to access the reason that makes a song memorable and worth listening to. No doubt music has the ability to leave a mark on our brains, and influence our thoughts and emotions. Now with the help of the things like the music theory and psychology, we can determine the exact thing in a song that makes it trending, most viewed and memorable.
Why We Like a Specific Music
Many people conducting research on the effect of music on our body and brain have been working hard for many years to find out what it is that makes a particular song so memorable, and its lyrics embed into your mind, helping you sing that song every time you want to. These types of studies can help the writers write the songs that attract the people more.
To find out why, we need to analyze the matter in the view of psychology. Because even people don’t know exactly why they like a particular song, and consider it catchy and memorable. Since the explanation would involve psychology, we’ll explain some facts from a psychological perspective. Here is some explanation to the question, “What makes a specific song catchy and memorable?”
Lets first take a look at what makes a song memorable. By memorable, we mean that a song that is imprinted on your brain and remains in your memory for a long time. You brain can store that song either into your Episodic memory or Procedural memory.
The music makes its way into your episodic memory when it connects to you in some way, preferably your major life events. Procedural memory involves our unconscious mind and motor memory. Music hits our brain like a new skill we’ve learned, and whenever we listen to that particular music, that acts like a trigger and we begin to sing along.
So, you can you make your songs catchy and memorable? Well, simple adjustments like choosing easy to remember words, making fluent lines and adding something that everyone can relate to can make a huge difference.
The Retrieval Process
The retrieval process is the 2nd way of making your songs catchy and memorable. Speaking from a psychological perspective, there are many types of retrieval, but here we’ll only talk about recollection and recognition, as they are come connected to our topic.
You can understand the phenomenon of recollection like this, you listen one line of a particular song , and then you try to remember the full song. So, how can you use this tactic and make your song catchy? Well, for this, you’ll need to put some melodies and triggers in the song that the listener come across in their everyday life.
Recognition is recognizing that something is related to you special song. For example, many films contain references from some famous songs that the fans recognize right away.
Signing on a million dollar record deal is what all the artists dream of these days. Record deals have changed a lot in the recent years, but still many of the newly popular artists are still eager to sign a record deal of their dreams, but this move can prove to be counterproductive, and you might find yourself in a fix after some years of signing the deal.
First thing that all the artists need to understand is that the old era of music players is over now, and many social media sites and technology like MP3s and radio have completely transformed the industry, and have created new alternatives for the artists. You need to understand that there are other ways of getting satisfaction that watching your face on billboards and fancy TV ads. Here are some harsh facts about the record industry and the record deals that every artist needs to know before signing on a record deal.
You Are an Investment
Record companies, like any other business, are in the market to make money. And so they invest in the new artists they think would prosper in the upcoming years, and manage everything for them in exchange of their earnings. Every investor needs a good ROI (return on investment), and so they’ll push you outside your limits to make more revenue.
The bigger the record company or the record deal, the bigger is the loan that you’ll have to pay them back. And a big drawback to this loan is that the terms and conditions are very strict, and no one would care about your feelings, your family and your health. All that matters is money.
They Have Full Authority Over Your Content
By signing that fancy million dollar record deal, you’ve actually given the label full control over your creativity and intellectual property. They direct you what type of music you’ll create. They will decide what gets published and what doesn’t. Even if you’ve created a masterpiece, but the label disagrees, you won’t be able to publish that piece, even not by yourself, because that would be counted as a violation of the record deal.
The brand has invested a big sum of money on you, and now they have full control over your life, activities and the content you create. You’ll produce whatever the label needs.
You Might Be Wasting Your Talent
Consider this, all of the top record companies have well versed financial experts in their teams, they would invest on you if they think that you can make a higher number. So, why not believe in yourself and work with limited resources that you have?
Also just because you’ve signed a deal with them, doesn’t actually mean that you’re the next big talent in the industry. Record companies usually already have the next big talent, and they invest in every possible competitor to limit him and clear any kind of competition from the market. So, sign the deal on your own risk, because you might regret this decision in some years.